Digital advertising companies, which include multinationals such as Facebook’s parent firm Meta and Google’s Alphabet, are set to take a hit after the government proposed a 20 percent excise duty on digital ads on alcoholic beverages, betting, gaming, lotteries, and prize competitions.
According to National Treasury Cabinet Secretary Njuguna Ndung’u, the decision follows the shift of advertisements on alcohol products, betting, and prize competitions to digital platforms following the introduction of a tax on the items on TVs, print media, billboards, and FM stations.
