Chief executives’ take on how to increase taxes without backlash

Sasini Group Managing Director Martin Ochien’g speaks at a panel discussion at the Africa CEO Forum in Abidjan, Côte d’Ivoire on May 12, 2025.

Photo credit: Pool

Kenya last year became an international case study in how not to raise taxes, following deadly youth-led protests against tax proposals meant to boost government revenue.

However, as African countries grapple with mounting debt and increasingly costly loans, raising taxes may be unavoidable. The challenge is how to do it without triggering the kind of backlash seen in Kenya.

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Note: The results are not exact but very close to the actual.