Why face of the Hustler Fund has been changing

Boda-boda riders maneuver their way in a traffic jam in Eldoret City, Uasin Gishu County on January 7, 2025.

Photo credit: Jared Nyataya | Nation Media Group

The Hustler Fund is a flagship project for the Kenya Kwanza government whose aim was to chip away from the top-down economics approach.

As part of the Bottom-Up Economic Transformation Agenda (Beta), President William Ruto-led administration unveiled the Hustler Fund, administratively known as the Financial Inclusion Fund, to help millions of Kenyans in the shadowy informal sector access cheap credit through their mobile phones.

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