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Here’s why Kenyan creatives struggle to earn on Facebook, Instagram
Sarah Muyonga, Meta Public Policy Manager speaks during the annual International Creator Day that recognises the impact of content creators in society, at The University of Nairobi on April 23, 2024.
When Meta launched its monetisation programme in Kenya in 2023, expectations were high. Local creatives envisioned new revenue streams and global exposure, a path already travelled by counterparts in Europe and the United States. But nearly a year in, most Kenyan creators are yet to earn meaningful income from the platform.
“It’s not good money, to be honest. Hopefully, it will improve over time,” said tech creator Roy Kanyi.
