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How TikTok is redefining commerce for Kenyans
TikTok Live selling allowed users to showcase their products in real-time, interact with potential buyers during the lives, and complete transactions instantly also during the live sessions.
Project Digitisation, Research, and Technology Lead
USIU-Africa
In recent years, TikTok has rapidly grown from a platform for sharing short, entertaining videos that many Kenyans enjoyed during the Covid-19 lockdowns to now a powerful global tool for entrepreneurship and commerce at immense scale.
Here in Kenya, the rise of TikTok Live selling has revolutionised how individuals and small businesses reach their customers in ways much different than traditional social media and its peaked penetration and reach.
