Protocol, once an overlooked profession, creates jobs with generous pay

Young Kenyans are redefining protocol as a profession, blending discipline, culture, and leadership to bring order behind the scenes of major events.

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When Elizabeth Thuo began her journey in protocol about two years ago, it was no coincidence. She had a keen eye for detail, a natural sense of order, and a conviction that important moments deserved dignity.

At just 30, she is now the founder and chief executive officer of Ushpro Excellence Solutions, a training and consultancy firm that equips individuals and organisations with skills in protocol, ushering and leadership.

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