Kenya’s beauty industry is estimated to be worth Sh100 billion. It is an industry that is growing at a rate of almost 400 percent per annum. As attestation to the growing sector, many foreign investors have established presence in the Kenyan market.
Fenty Beauty by Rihanna entered the Kenyan market this year. A few days after the launch of Fenty, L’ oreal, a global beauty chain, launched a leading product in Kenya.
