Lintons Beauty World, one of Kenya’s leading beauty retailers, has introduced its first African perfume line in a bid to diversify its portfolio and challenge the dominance of European and Middle Eastern fragrance houses in the local luxury market.
The retailer has partnered with Scents of Africa, a Ghanaian brand whose fragrances are formulated with indigenous ingredients such as Nigerian ginger, Madagascan clove, and South African buchu.
