US beauty brands firm in deal with Lintons Kenya

America’s beauty brand, Sundial Brands Company, has signed a partnership deal with Kenya’s top beauty retailer and distributor Lintons Beauty World.

Sundial hopes to grow sales volumes and revenues locally by stocking its range of SheaMoisture skin care and hair products at all Lintons outlets countrywide.

Previously, only Jesavi Distributors had exclusive rights in Kenya to sell the products. “It means so much to us — professionally and personally —to launch SheaMoisture in Kenya because in addition to being the largest and one of the fastest-growing economies in East Africa, Kenya represents another step forward in our efforts to ensure that more women on the continent are served with and have access to the highest-quality haircare and skincare products made with natural and organic ingredients,” said Sundial Brands founder and chief executive Richelieu Dennis.

Joyce Gikunda, managing director of Lintons chain of outlets, said the partnership was timely as there was growing demand for premium products by African women.

Audit firm KPMG estimates the Kenyan beauty and personal care products market to have been worth $260 million (Sh26 billion) in 2011, meaning it grew by double digits in five years to hit Sh100 billion in 2015. Further, it is estimated that the market will worth Sh6.6 billion by 2018.

Affirming this statement Lintons has signed deals with multiple international brands looking to snap up opportunities in the local market that include BLK/OPL, MAC, DKNY and Tommy Hilfiger.

“SheaMoisture is an African born brand and we are honoured to have partnered with them as this gives us another opportunity to provide world class products to the local consumers.”