Once upon a time, Kenyan men’s grooming kits only had shavers. A man using shaving cream was celebrated. One using deodorant was an outlier. Things have since changed. Today’s men’s bathrooms are bursting with facial cleansers, moisturisers, anti-aging creams, under-eye creams, beard balms, and oils for different parts of the body. Their weekend routines are filled with appointments for spa treatments, manicures, and pedicures.
Male grooming is booming thanks to social media, increased awareness, intense marketing, and the rise of men influencers in the beauty industry.
