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Not a size 8? Retailers realise potential of full-figured market

Kate Mayeye-Okaranime, creative director, African Fabric and Designs Kenya Limited at her establishment off Marcus Garvey Road on March 3, 2022. PHOTO | DIANA NGILA | NMG

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By  Josephine Njoroge

Lifestyle Reporter

Nation Media Group

Kenyan retailers are mulling ditching the petite clothes market as plus-size buyers spend more.

For the longest time, the plus-size clothing market, which is size 14 and above, was underserved.

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