The company develops and distributes proprietary and patent-protected nutritional supplements, weight loss, and beauty products.
Max International Chief Executive Officer Joseph F. Voyticky said the company is eyeing the Country's growing middle class.
US-based nutraceutical and beauty company, Max International LLC will open an office in Nairobi to tap the growing demand for beauty and health products.
The company develops and distributes proprietary and patent-protected nutritional supplements, weight loss, and beauty products.
Max International Chief Executive Officer Joseph F. Voyticky said the company is eyeing the Country's growing middle class.
“The health trend has recently gained even more momentum as International health organizations, such as WHO, are encouraging consumers to strengthen their immune systems to prevent Covid-19,
" Max is committed to enhancing the health and longevity of people around the world using nutraceutical and personalized nutritional solutions that enhances the body’s ability to manage inflammation, oxidative stress and the effects of the aging process while strengthening the human body’s natural immune system,” Mr Voyticky said.
Max offers a range of products to fulfill nutritional needs that promotes cellular health and overall wellness.
It products include cellgevity- advanced riboceine technology, max ATP -riboceine fuel-peak performance for fveryone, max N-Fuze-nutritional replenishment and max ONE-Focused riboCeine supplementation, among others.
“The modern world often doesn't allow time for the necessary nutrition. It also gets increasingly polluted and damaging toxins attack healthy cells on a regular basis. However, the options available have increased as well, and these products offer you the opportunity to keep up and keep healthy,” he said.
Max International launched in the United States in 2007. The company is currently operating in 20 different countries throughout North, South and Central America, Africa, Asia and Oceania.
It first came to Africa through Ghana in March 2014 before expanding to Nigeria, and Cote d'Ivoire in West Africa. In total, Max has 11 offices in West Africa and 13 in the African continent.
The firm is also keen on entering Uganda, Cameroon, and the Democratic Republic of Congo market this year.
“The East African countries' economies have shown tremendous resiliency through the pandemic with relatively low inflation rates as compared to the rest of the world. However, there is a great need for the value that Max International offers with respect to its technology-based nutritional supplement and the personal development platform provided through Max,” he added.
