As self-care awareness grows, women spend big on luxurious sleepwear

Maureen Njuga, owner of Simple Pleasures during the interview at her store in Nairobi on October 15, 2022. PHOTO | JEFF ANGOTE | NMG

The fashion industry in Kenya has majorly revolved around outdoor wear – shoes, clothes, hair, and make-up. However, indoor wear is having its moment as people seek the same comfort, versatility, and luxury they want for the outdoors, inside their homes.

Maureen Njuga recalls the first time she wore pajamas. It was during a sleepover that she had been invited to by one of her friends. Before this, time at home and in bed was spent in old t-shirts and gym shorts.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.