The fashion industry in Kenya has majorly revolved around outdoor wear – shoes, clothes, hair, and make-up. However, indoor wear is having its moment as people seek the same comfort, versatility, and luxury they want for the outdoors, inside their homes.
Maureen Njuga recalls the first time she wore pajamas. It was during a sleepover that she had been invited to by one of her friends. Before this, time at home and in bed was spent in old t-shirts and gym shorts.