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French alcohol firms entice new drinkers in Kenya

Champagne Charles Ellner sales manager Stephane Dubois pours a glass for a guest during the Tastin' France event at the French Embassy Residence on September 20, 2021. PHOTO | DIANA NGILA | NMG

By  PURITY WANJOHI

Contributor

The rules for drinking wines and spirits were once pretty simple. Drink what you know. But in this time where consumers are trading up to more expensive and uncommon brands, do not assume you know what your favourite tipple tastes like.

It is this desire to enjoy food and drink that is opening new opportunities for wine and spirits investors from France, seeking a bigger share of the Kenyan market.

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