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Shake, stir and pour: When art meets gin
Tom Collins, Procera Gimlet, Dry Martini and Kijabe Sour on display during a cocktail competition at the Procera Gin factory in Industrial Area, Nairobi on December 5, 2024.
You know Procera gin, don’t you? It’s founded by a guy called Guy, which is your first cue that you’re onto something interesting here. You’ve probably drunk it or at least seen it on shelves. Very handsome bottle.
If bottles could dress up, a Procera bottle would be the guy in designer loafers—or a lady with a sharp chin, sunglasses, and a silk headscarf, flattering in the wind. You don’t throw away a bottle like that. That’s art.