Wherever room Khadija Mahmoud enters, she turns heads with her ivory skin. Online, she turns thousands of eyeballs with her hijabi fashion content that promotes modest, yet stylish women’s attire that aligns with Islamic principles.
Dida, as she is better known, has, however not always been comfortable in her skin. She spent many years hiding it from people because she suffers from eczema (atopic dermatitis), a non-contagious skin condition that causes exceptionally dry, itchy patches all over the body and face.