10 start-up pitfalls that young entrepreneurs ought to avoid

Today’s increasingly interconnected world has opened up millions of new opportunities for entrepreneurs. From the development of niche markets to offering familiar services and products more cheaply and efficiently, many are afforded chances to pursue dream of being own boss.

Given Kenya’s youth unemployment rate, recorded at 26.2 per cent in 2017 by the International Labour Organisation, starting and growing a business is a potentially enriching career path for a young person to choose, financially, mentally and socially.