Intraprenership occurs when a business, usually a large one, allows for internal entrepreneurship among employees. Many organizations have vibrant innovation departments that allow their employees to implement new ventures and projects and this is akin to intrapreneurship.
It is important to embrace intrapreneurship for a variety of reasons. First, a successful intrapreneurship venture leads to growth of the business. It promotes innovation, which is good for growth and profitability.