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How companies can provide memorable customer experience
A Safaricom employee attends to a client at a Nairobi outlet. Customer service is simply helping clients solve their problems. PHOTO | PHOEBE OKALL
It is important that we begin owning the type of customer experience we give to our customers. Place your seal on the service so that the customer can identify you with what you did and how you made them feel.
A typical example here is the AMG Mercedes Benz. Their car is designed and built by a single engineer and when they are done they put their signature on the engine — owning the customers’ experience.
