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How entrepreneurs can build trust in their businesses

Working in a high trust environment means success and peace of mind because trusted people get more things done faster and cost effectively. PHOTO| FILE

Bosses underestimate the value of trust. Yet trust is what drives performance and steers organisations through loss-making crises.

What makes a top chief executive or manager? It is not his eloquence or charismatic voice when making presentations or announcing downsizing plans. It is in making employees, shareholders and suppliers to trust him, the company and the brand.

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