When presenting yourself for an opportunity, you do what City Hall council does with the roads when we expect dignitaries in the country. You beautify your resume and tweak it to what a prospective employer is looking for to fill their vacancy. If this is sufficiently impressive, you get an interview invitation for which you take special care in your grooming and arrive in your best professional attire.
You are a great advertiser and your knack for creating attention-grabbing written and visual communication is unparalleled. You take this a notch higher by putting your best foot forward during the interview. You are the epitome of knowledge, skills, and experience and boom! You land the job. Congratulations!