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Four steps Kenyan startup founders can take to optimise success

To maximise the chances of success, founders need to go beyond hiring the A-team - they need to assemble other best-in-class stakeholders.

Photo credit: Shutterstock

By  Dan Karuga

African Lead

SC Ventures, Ventures arm

Last year was tough on Kenyan startups and the trend continues with recent casualties such as e-commerce firms Copia and MarketForce.

Startups failing is not a new phenomenon – Founders Factory Africa estimates that that 20 percent of startups fail within a year and 90 percent ultimately fail.

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