Disneyland has been granted a US trademark over the words “Hakuna matata” vide registration number 27006605. Hakuna Matata is a Kiswahili slogan meaning no problem, no worries. This slogan is widely used in East Africa, especially the coastal region as a response to greetings.
Several of Disneyland’s cartoons contain the said slogan and it is easy to understand why Disneyland would seek trademark protection for the same.
