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Use data on Africa’s growing middle class with a toothpick
A man sells clothes on the street. Data on Africa’s middle class shows that a large population is in the floating class that can easily fall back into poverty. FILE PHOTO |
Last week we looked at the myths and realities of Africa Middle Class population based on the deliberations at the Marketing and Social Research Association (MSRA) Convention 2015.
Here are the trends of this sandwich class and how you can apply them to spot and size up market opportunities.
