Why CSR should be more than show-off

Businesses in less developed economies prefer cutting a cheque for a cause rather than adopting greener practices in their quest to be perceived as good corporate citizens.

In advanced economies, consumers are demanding corporate social responsibility (CSR) to be a must, not an option. Shoppers in these developed markets are of the opinion that firms bear the responsibility to improve society and the environment. Some even count on brands to help them be more environment-friendly in their own daily lives.