Assessing effectiveness of internal communication

PHOTO | SHUTTERSTOCK

As Kenya pushes forward in our post-Covid economic recovery after the darkest days of the pandemic, we face headwinds brought on by global lingering virus-related supply problems, the Russian invasion of Ukraine upending value chains, and a surging United States Dollar value hammering the Kenyan Shilling exchange rate, Kenyan organisations also face internal shocks as employees react to the uncertainty with fear, resignations, and, sadly, gossip.

This, the mid-way point of 2022, brings an ample time to re-examine the communications pitfalls in your company. Communications creates power for whoever uses it. Executives in a firm usually think they wield the most power because they legitimately hold the power.

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Note: The results are not exact but very close to the actual.