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Rising demand for diapers heralds price wars
Despite the high price compared to a few years ago, more mothers are dropping nappies as manufacturers bring into the market value-added products at premium prices and other low-cost varieties
For a new mother of twins like Lilian Wanjao, having to spend extra hours washing nappies is not a cause for worry anymore. Neither is she anxious of the next rainy season when nappies are hard to dry and easily get soiled.
New product development is becoming a survival strategy for many companies, presenting an opportunity for new mothers to get a variety of disposable diapers in the market.