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Why Kenyans are in love with premium whisky
Businessman Chris Kirubi (left) with a friend at a whisky festival. FILE
The big question is not whether it really matters if whisky should be spelt with an “e”. The question now is if this whisky fad that is currently defining the alcohol landscape is a fleeting mirage spurred by an all-too-familiar middle-class excitement or a taste that is here to dig in its heels.
Whatever it may be, it’s an irrefutable fact that whisky – especially the single-malts - has become a statement of the achievers and the aspirations of the rest.
