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Blue ocean strategy: Four value innovation steps to creating your own market

Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience.

Photo credit: Shutterstock

By  David J. Abbott

Columnist

aCatalyst Consulting

"In the beginner's mind there are many possibilities, but in the expert's mind there are few," said Shunryu Suzuki.

Don’t read this if --you are expert in luxuriating in a warm comfortable bubble bath of sameness.

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