Want to succeed? How Gen Z will impact your business decisions in 2024

Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32 percent of the world's population. This explains why digital marketers are rushing to adapt their strategies for this unique generation.

To effectively reach Gen Z, it's crucial to understand their mindset and values. As the most internet-dependent group, they spend over five hours online daily and prioritise authenticity and inclusivity.