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What to consider in you firm’s strategic planning
True strategic advantage isn’t just about beating rivals — it’s about building lasting relationships with the people and partners who make your business thrive.
Most strategy meetings still start with the same old questions repeated over and over again. What is our advantage? Which resources set us apart from the rest? Who are our direct and indirect competitors?
Yes, these are indeed useful questions. But a new powerful body of research says that firms are missing something big if we stop there.
