Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Yes, PR plays an important role, particularly in shaping public perception and managing media relations. But communications is much broader.
By JACK KULOVA
In Kenya, “PR” has become the catch-all phrase for anything to do with messaging. A politician hires a “PR person.” A Sacco says it needs “PR.”
A start-up raising funds claims it is “doing PR.” But here’s the truth: Public Relations (PR) is just one slice. Communications? That’s the whole pie.
Don't have an account? Register
