Kenyans are spending more than Sh300 billion every year on betting, alcohol and cigarettes, underlining the high levels of discretionary consumption that defy the jump in the cost of living for households.
Analysis of the financials of the country’s largest beer maker EABL shows that it made gross sales of Sh193.85 billion in the 12 months to June 2022, with about 71 percent of the net takings from these sales attributed to the Kenyan market.
