Consumers win as internet service providers battle for market share

Fibre optic cables

Workers lay a fibre optic cable in Chepkanga on the Eldoret-Iten road during a past county project.

Photo credit: Jared Nyataya | Nation

Airtel Kenya has joined the ongoing battle for control of Kenya’s Internet market, opting for a cheaper offering in the segment where price war was sparked by America's Starlink and followed by Safaricom.

In its latest review, the country’s second-largest telco has more than halved the pricing for its monthly data packages while making additions to the service offerings, marking a departure from rival Safaricom’s approach to raise connectivity speeds.

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