The value of unused Safaricom customer loyalty awards, popularly known as Bonga points, has fallen to the lowest point in 12 years, pointing to increased redeeming by customers after the telco introduced an expiry date.
Safaricom disclosed in the latest annual report that customers closed March 2023 with unredeemed points valued at Sh2.97 billion, marking a 34.2 percent drop from Sh4.51 billion in a similar period year.
