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Why equity funds are struggling to attract investors
Equity funds face competition from investors directly taking stakes in the stock markets through brokerage accounts which allows them to pick individual stocks.
The fear of risk among retail investors and relatively stable returns from instruments such as money market funds (MMF), have seen equity funds struggle to pull in investors even as the stock market rallies.
The assets under management in equity funds –a class of collective investment schemes investing primarily in stocks— remain subdued at Sh2.8 billion, representing about one percent of the unit trust industry assets.
