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Why Kenya’s beauty market is attracting mega takeover deals
World-class personal care and beauty product makers smell money in the growing population of liquid women. PHOTO | FILE
The beauty and cosmetics industry has become Kenya’s new hub of investment that is pulling in big money to establish new lines of business and to snap up successful enterprises through multi-million shilling acquisition deals.
That statement was firmly made last month when Flame Tree Group acquired a local start-up Suzie Beauty in a deal estimated to be worth millions of shillings.
