Kenya's tourism players want govt to target millennials

Tourism players want government to tap extravagant millennials. PHOTO | FILE

Tourism stakeholders at the Coast want the national government to tailor its marketing strategy to target and capitalise on millennial foreign tourists.

Amid rising numbers from newer emerging source markets like China and Russia, players in the hospitality industry reckon that numbers could be boosted by tapping into extravagant millennials who are not afraid to splurge money on travel.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.