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Nation Media Group wins most innovative company award
The Nation Media Group team led by Corporate Affairs manager Clifford Machoka (second right) receives a certificate from Shezaad Sunderji during the Think Business Investment Awards gala dinner last Thursday in Nairobi. PHOTO | SALATON NJAU | NMG
Nation Media Group (NMG) #ticker:NMG has won the most innovative company award in recognition of its revamped digital plan to attract a larger audience for its news and entertainment content on the Internet.
The survey by Think Business also ranked the NMG first on sustainable corporate social responsibility projects.
Cigarette maker BAT #ticker:BAT won the best-quoted company award, Kestrel Capital (Equities Dealers-of-the-Year award) and Anjarwalla & Khanna (Best Legal Transaction Adviser).
The NMG has turned its focus on broadening its content beyond news to ensure a strong and a diversified menu for lifestyle audiences.
“Nation Media Group has in the recent past enhanced its interaction with its core audiences compared to other blue chip companies in the region. “We expect to see the company on a positive growth trajectory if this momentum is sustained,” said Ochieng Oloo, founder of Think-Business Limited.
The NMG has restructured its newsroom to serve all platforms seamlessly, with content provided online, in print and broadcast media. It was also ranked the second best-quoted firm behind BAT with Safaricom coming third.
