The Betting Control and Licensing Board (BCLB) has stopped Milestone Games Limited from operating under the popular Sportpesa gaming brand, saying the trade name has been appropriated from its rightful owner Pevans East Africa Limited.
The decision issued on Friday unveiled major intrigues in the industry, coming the same day that Sportpesa chief executive Ronald Karauri announced the return of the brand under “a new BCLB license holder.”
