Supermarkets feel the heat from growing e-commerce

Shoppers at a supermarket in Nyeri County. PHOTO | JOSEPH KANYI | NMG

Buying a two-kilogramme (kg) packet of maize flour for Sh45 is certainly unimaginable for Kenyans who have been grappling with sky-high prices for the staple food.

But this is turning out to be a reality following a deal between online store Jumia and Tuskys Supermarket.

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Note: The results are not exact but very close to the actual.