Africa’s creative workforce is ready; now we must invest

Walk into a film set in Lagos, a music studio in Nairobi, or an editing suite in Johannesburg, and you’ll witness something extraordinary: Africa is bursting with creativity.

Young people are telling stories, producing films, animating worlds, and composing music that resonates far beyond our borders. The question is no longer whether Africa has talent; it’s whether we’re doing enough to harness it.