Conquering global markets through strategic integration

Value chain integration will lead to better controls, pricing and enhance Kenya’s competitive edge in global markets.

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Kenya has distinguished herself as one of the leading producers of agricultural and horticultural produce. However, we are yet to become world leaders in these sectors.

How do we carve our niche and dominate global markets through production of exquisite quality produce, and ensuring that we derive maximum value from these products and their value chains?

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Note: The results are not exact but very close to the actual.