Culture, not capital, will shape the future of organisational innovation

True innovation doesn’t start in labs or boardrooms—it grows quietly beneath the surface, rooted in culture, mindset, and how people work together.

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You may be familiar with the age-old story of the bamboo tree, a symbol of patience and resilience. In parts of Asia, for years after planting, the bamboo tree shows no visible growth, nothing above the soil.

But beneath the surface, it’s developing a complex root system. Then, almost overnight, it shoots up to 90 feet tall. The lesson? Real growth, like real innovation, starts underground, invisible, and cultural.

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