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Digital content is shaking up roles in corporate PR

Content creation now goes beyond the traditional communications such as white papers, press releases or newspaper Op-eds to include engaging videos, GIFs, or infographics on the corporate websites. FILE PHOTO | FOTOSEARCH

By  Allan Odhiambo

Business Editor

Nation Media Group

The traditional model of corporate communications is undergoing a massive shake-up and perhaps quicker than many would have anticipated.

Fast advancing technology means that corporates are increasingly dealing with more empowered audiences on multiple digital and social channels.

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