“What's in a name?” Juliet asks in Act 2 Scene 2 of Shakespeare’s Romeo and Juliet. Following a trademark infringement lawsuit by The Coachella Valley Music and Arts Festival (one of the most renowned music and art festivals in the world) the renowned Ghanaian Afrochella music festival is about to find out.
Afrochella is allegedly capitalising on the goodwill of well-known COACHELLA festival trademark by actively advertising music events in the United States and Ghana using the confusingly similar mark 'AFROCHELLA'.
