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E-commerce strategy key to small business growth in East Africa
Ministry of Investments, Trade and Industry Cabinet Secretary Rebecca Miano (left) with Ministry of Information, Communications and The Digital Economy Cabinet Secretary Eliud Owalo launch the Kenya National E-Commerce Strategy program plan at Radisson Blue Hotel in Nairobi on December 13, 2023. PHOTO | BONFACE BOGITA | NMG
Kenya earlier this month achieved a major milestone with the launch of the National E-commerce Strategy, which is poised to reshape the nation's economy. This strategy offers numerous opportunities for micro, small and medium-sized enterprises (MSMEs), digital entrepreneurs and players in the first, middle, and last-mile service delivery.
As we approach 2024, MSMEs and entrepreneurs are encouraged to broaden their vision beyond local boundaries. The broader EAC and continental markets, with a population of 283.1 million, offer an expansive terrain for trade and commerce. The strategy is a gateway, enabling businesses to seamlessly navigate and tap into vast opportunities.
