How manufacturing companies can spur sustainable agriculture

In advanced agricultural economies such as India and Brazil, the manufacturing sector plays a vital role in ensuring farmers’ fortunes are safeguarded, by reducing the rate of post-harvest losses.

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Despite the growing demand for fresh fruit among Kenyan households, driven by heightened awareness on the importance of eating healthy since Covid-19 struck five years ago, many smallholder farmers still grapple with access to market challenges.

According to official data, more than 50 percent of the fruit grown in Kenya is either left to rot due to broken links between farmers and market, lost in transit, or rejected for minor imperfections, leaving farmers in poverty.

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Note: The results are not exact but very close to the actual.