Implications of deepfake surge for the legal and business landscape

Deepfakes reflect a broader reality of Kenya’s digital transformation: technology is advancing faster than law, but not beyond governance.

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The national government is grappling with how best to regulate generative artificial intelligence, particularly deepfake videos, amid growing concern over disinformation and its influence on the public.

Much of the debate on AI governance has been driven by political urgency and public anxiety, often framing deepfakes solely as a threat to democracy and national security. While these concerns are legitimate, an overly alarmist approach risks overlooking the broader implications of deepfakes for Kenya’s legal system, business environment, and innovation ecosystem.

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