Internet service providers should focus on offering customers value

A roll of fibre cable on the ground for setting up of home internet connectivity pictured in South B estate on March 9, 2022.

Photo credit: File | Nation Media Group

In the last 10 years, Kenya’s Internet landscape has witnessed remarkable growth, yet a stark digital divide persists. While urban centres and middle and high-end estates boast of increasing connectivity, many rural and low-income communities remain largely unconnected.

This gap isn’t simply about infrastructure, it’s about affordability and access, often predicated on outdated assumptions about income and value.

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